A New Name: 1963-1993

In 1966, volunteerism was added to the mission of United Community Services, thereby increasing the community participation in our cause. A volunteer Citizens Assembly was created to encourage volunteerism within the community, getting local people and companies involved with partner agencies and funded programs.

A New Name Image 1

In 1975, we became United Way of the Midlands. United Way's across the nation were continuing to grow, reaching most communities. Here in Omaha, we focused on connecting the metro area under one United Way. In 1981, we combined forces with the United Way of Council Bluffs, ensuring that the whole metro benefited from United Way donor funding. In 1987, we began jointly fundraising with the Community Health Charities of Nebraska.

A New Name Image 2