United Way Today: 1993-Present

Throughout the 90's, 2000's and today, United Way of the Midlands has remained an important part of the Omaha-Council Bluffs-Bellevue metro area. Since World War II, donors have given over $548 million to United Way of the Midlands, giving families, children and seniors the assistance they've needed for over 90 years. We're proud to be a part of such a thriving community and we've enjoyed growing alongside it.

In 2012, United Way of the Midlands began a Strategic Planning Process aimed at evaluating how we can make the most impact with United Way donor dollars in the metro area. From the process, a Community Assessment was born. United Way spoke with the community about what the most pressing needs are across the city, with Phase 2 beginning in early 2014. 2013 also saw the introduction of a new funding review process, matching local volunteers and business leaders into teams to evaluate United Way funded programs and make allocation decisions. With each step, our goal was to show how strong our community can be when local donors, companies and nonprofits work together to impact the future of our great city.

From this robust process, our future priorities were formed. United Way of the Midlands continues to fund Basic Needs, a commitment we've made to the Omaha metro area since our inception in 1923. In addition to this continued support, we will create life-changing opportunities through programs that support children during their academic years and help prepare young people for productive careers. It's our commitment to the community that we will continue to make a difference in the lives of many. Together, with local donors, companies and organizations, we are Community Strong.

United Way Today Collage