Strategic Plan Outline and Goals

United Way of the Midlands’ Board of Directors approved dynamic principles proposed by the community-based Strategic Planning Committee. These are principles that build upon UWM’s strong legacy of service and give it direction for the future. They give our organization the tools to provide an even greater value to donors’ gifts, by bringing about positive change in our community.

Achieving future success will require 7 Strategic Change Initiatives:

  1. Clear vision and value proposition
  2. Principles that guide how UWM operates
  3. Governance processes based on an engaged board and committee structure
  4. Strategic, transparent, accountable community investment process (including allocations) around clear understanding of community needs
  5. New ways of working in partnership with nonprofit organizations and others in the community
  6. Expanded, revitalized, and more effective approach to fundraising and donor engagement
  7. Organizational capabilities aligned with the community challenges


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