OUR COMMITMENT

For more than 100 years United Way of the Midlands has been a bridge between the government, nonprofit and corporate sectors. Our longevity stems from the caring spirit across our community and a rich heritage of neighbors helping neighbors. It is the foundation for everything we do, and reinforces the bonds that unite us.

United is the way

A Message from our President & CEO

At United Way of the Midlands, our diverse donors, volunteers and staff all care deeply for this community and the people who live here. We understand there is great need across the Omaha-Council Bluffs metro, and an enduring urgency to come together. And with your support, we’re showing that united is the way to find strength and share hope. It’s the way we rally in hard times to meet people’s needs so they can rise back up and build a better future.

Unity is embedded in our name, but to us, it is much more than a word. It is a call to action. That’s why we don’t just talk about coming together — we put it into practice every day, working alongside partners, donors and community members to make a difference for individuals and families struggling to make ends meet. Our guiding principles set the tone for how we engage with one another. All UWM staff and volunteers are expected to uphold and demonstrate these values.

Through changing social, economic, financial and political conditions, UWM has continued to serve as a neutral convener for our community – setting a welcome table to share knowledge, foster collaboration and identify a path forward, together.

We welcome everyone — regardless of income, race, gender, sexual orientation, political or religious beliefs — to be part of the conversation. Meaningful dialogue among diverse voices has always been at the heart of our work, because in the end, we all share the same goal – a thriving community.  

As we continue to look ahead, United Way will continue to show up for our metro — through crisis and recovery, through challenges and opportunities – we will actively listen and swiftly respond. We hope you’ll join us, and bring your generous and caring spirit to help create a stronger tomorrow. 

Integrity, Inclusion & Responsibility Across Our Work

At United Way of the Midlands, we foster a culture of respect across all lines of work, rooted in a shared commitment to improving conditions for individuals and families. We collaborate across sectors to meet immediate needs and help people grow and thrive, with work in the following impact areas:

  • Healthy Community: Improving health and well-being for all
  • Financial Security: Building financial stability and strength
  • Youth Opportunity: Helping young people realize their full potential
  • Community Resiliency: Addressing urgent needs today and advancing a better tomorrow

There is no place for discrimination in this important work.

Agencies receiving UWM funding are prohibited from discriminating against staff or clients on the basis of race, color, religion, sex, creed, age, national origin or ancestry, marital status, pregnancy, veteran or reserve status, physical or mental disability, sexual orientation and gender, or any other protected status. We seek to invest in programs that are reflective, engaged and responsive to the communities they serve. Further, our Community Impact Fund process is open and accessible to nonprofits of all sizes and capacity – ensuring UWM funds the best of the best. We also provide assistance through 1:1 and group sessions, as well as an application guide to assist programs in presenting their most compelling case for funding.

Transparency in Coverage

Blue Cross and Blue Shield of Nebraska publishes machine-readable files on behalf of United Way of the Midlands. View the machine-readable files here: NebraskaBlue.com/MRFs.

For more information on the Transparency in Coverage Rule and Consolidated Appropriations Act, visit NebraskaBlue.com/TCR-CAA.

Privacy Policy

United Way of the Midlands may collect email addresses and other personally identifiable data about donors, volunteers and visitors when such information is voluntarily submitted. All such information is collected and stored in a manner appropriate to the nature of the data. United Way of the Midlands does not sell or otherwise disclose this information outside of the organization unless the donor explicitly requests acknowledgment for a designated gift.

Contact communitystrong@uwmidlands.org for more info on our privacy policy.