Here you can explore assets for you to use in emails, digital displays, on social media and more!

Social media toolkit

Social media engagement

Social Media is an excellent tool to engage your team in your campaign and share your philanthropic efforts with your audience. Use this toolkit to make the most of your social content.

Post and tweet photos and videos of you campaign activities, including committee meetings and wrap-ups, on your organization and personal accounts. Be creative! And don’t forget to tag us and use our hashtags.

Facebook: @UnitedWayMidlands 

LinkedIn: United Way of the Midlands

Instagram: @unitedwaymidlands

X (Formally Twitter): @UnitedWayOmaha

YouTube: @uwmidlands 

Follow United Way Facebook, Instagram, LinkedIn, X (formally Twitter) & Youtube to stay informed on how your campaign is making a difference in our community.

Use #ThatKindofTown and #UWM100Years to share updates from your campaign. We will do our best to cross promote your efforts to our channels.

Utilize the videos, graphics and copy provided by UWM to maximize your efforts. Videos are an especially great way to inspire your employees.

Suggested posts

Kickoff Post

Leader Post

Campaign Event post

Email templates

These word documents feature multiple emails you can customize to meet your organization’s needs.

Kickoff Email

Reminder Email 1

Reminder Email 2

Reminder Email 3

Reminder Email 4

Extended Campaign Email

Confirmation Email

Use the stories, images & graphics below to tailor your communications for your United Way Campaign.


success stories

 Share these local success stories from individuals who found hope and achieved success with help from United Way donors. Use the success stories and images to share the impact of their donation with your team.

Video Backgrounds

Show your United Way pride while working remotely with our video background images!

graphics and logos

Feel free to use these images in your own United Way campaign materials. The stock images below can be a great way to add visual interest to your emails.


  • The United Way brandmark is a registered trademark. 
  • Use only the colors shown on this page; do not imprint the United Way logo in other colors.
  • “United Way of the Midlands” should always appear with the brandmark, in the exact position and typeface shown.
  • At all times the logo must be clearly visible. Do not print words or images over the logo, screen the logo to use as a background, or render it as a transparent or watermarked image.

Please note: To download UWM logos, you’ll need to create a free account with Hightail.


Contact our Marketing team at for vector files.