Omaha nonprofits shift tactics to attract young givers
Local nonprofits are fighting a national trend of fewer charitable donors by targeting Nebraska’s youngest generation of donors.
The share of Americans who donate to charity is shrinking across all age groups, according to a report in the June issue of the Chronicle of Philanthropy. In 2000, roughly 66 percent of people donated to charity, a number that had dropped to about 55 percent by 2014.