United Way of the Midlands participates in Greater Omaha 2040

United Way of the Midlands participates in Greater Omaha 2040

Omaha Chamber has partnered with United Way of the Midlands and Urban League of Nebraska to launch the Strategic 4Sight Initiative, working with hundreds of people across the region to identify the area’s most critical trends and plausible futures.

Today’s Economic Outlook Luncheon joined together leaders in the community to explore Omaha’s preferred future in 2040 – a future inspired by our collaborative community. The event featured Rebecca Ryan, Omaha’s resident futurist and co-owner of Next Generation Consulting.


Our preferred future? Picture this: 

It’s 2040 and Greater Omaha has emerged as one of America’s great next-generation regions. Noted for its cultural diversity and the private, public and civic sector commitment to innovation, entrepreneurship and excellence, the region is a high growth/high tech economy, a net importer of talent that has amassed an impressive record of “best places” accolades.

The area is known as a place that treasures each individual and businesses have the talent they need. The regional economy is robust and growing with an aggressive startup scene and a diverse collection of internationally-recognized businesses, small and mid-sized businesses, and corporate headquarters – all of which recognize ethical practices as drivers of profit. All area leaders regularly collaborate and leverage technology and resources to deliver effective solutions to community challenges and opportunities.

This is a plausible, ambitious and prosperous future. To effectively execute the strategy, we must begin by focusing on people, building a sense of place and using targeted economic development to grow a prosperous economy that benefits all residents. The following strategic direction will set the course for success and enable us to meet whatever headwinds come our way.

Partnership & Leverage
It’s in our region’s DNA to work hard, be pioneers and help our neighbors. From homesteading to barn-raising, our history is about clearing new ground and working together.

This plan was fueled by that same spirit of partnership – the Greater Omaha Chamber, United Way of the Midlands and Urban League of Nebraska working together to elevate our economy, all of us doing our part.

Our history shows that when we can see a vision and work together, amazing things are possible. What will our next 20 years bring? Only we have the answers.


Download the Economic Outlook Worksheet Economic Outlook Worksheet.

Visit GreaterOmaha2040.com for more information on this collaborative initiative, and OmahaChamber.org/Economic-Outlook for survey results, video and trends.